About

Nikki
Zabel

I’ve been in the design game for 5+ years specializing in web, digital advertising, and print. I have worked with clients like AARP, Sierra Nevada Brewing Company, Kodiak Cakes, Habitat for Humanity, and various state agencies. I am an innovative team player and enjoy collaborating across departments.

When I’m not creating things, I like to strap a board to my feet and slide through the snow. If there is no snow around, ill slide across the pavement or walk or something.

EXPERIENCE

December 2021 -Present

Kodiak Cakes

  • Translate the Kodiak brand and design strategy into compelling content for the online and digital space (landing pages, blog, email, social media, and digital ads).

  • Develop design elements for Kodiak and retailer websites and social media.
  • Provide design direction on video bumpers, type, transitions, and branding.
  • Help design and assemble document templates, sales materials, branded items, presentations slides, etc.
July 2020 - January 2022

Mountain Land Physical Therapy

  • Create new and reimagine existing design materials from concept through print production and delivery including print and digital advertising, web design, UI, signage, and packaging design.

  • Manage branding and content for multiple national-level medical summits.
  • Record, produce, and release multiple podcasts focused on Women’s Health and Running Medicine.

  • Manage design requests from 40+ clinics across the Western United States.

  • Directly assist the Director of Marketing in all other aspects of marketing department functions as needed.

March 2019 -Present

Sacramento News & Review

  • Design, edit and finalize custom publication layouts for N&R Publications division of News & Review.
  • Design & edit advertorials for three weekly alternative magazines: Sacramento News & Review, Reno News & Review and Chico News & Review.

  • Work with editors, writers, and sales staff to ensure all designs match a cohesive voice for the client.

February 2016 - March 2019

O.C. Communications

  • Developed marketing and communication strategies under the Director of Marketing and C.E.O.

  • Designed & managed social media campaigns
    and newsletters.

  • Managed company website updates & maintenance.

EDUCATION

2017 - 2019

Sacramento City College

Associates of Science – Design & Digital Media
Certificate of Completion – Design & Digital Media
Certificate of Completion – Graphic Design
Certificate of Completion – UI/Web Design
2010 - 2013

University of Nevada - Reno

Earned 50 credits towards a B.A. in Journalism

2006 - 2010

La Jolla High School

H.S. Diploma

SKILLS

InDesign 98%
Photoshop 90%
Illustrator 90%
XD 90%
Premiere 85%
After Effects 80%
Audition 75%
Html & CSS 70%
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